Background
Excellential academy is an educational consultancy firm, an official partner with the British Council (the awarding organization for IELTS) providing educational services on international exams like IELTS and the likes and helps their clients with registering and preparing for local and international examinations and gaining admission in foreign universities.
Services Used:
- Social Media Marketing Deveopment
- Professional Social Media Presence Setup and Branding
- Social media advertising
- Social media management
- Content Creation
- Sales funnel development
Challenges & Objectives
Excellential academy came to us at the very start of their business, with no online presence or marketing strategy, just starting afresh and overwhelmed by the burden of taking their new business online, creating brand awareness and attracting paying clients/students.
We got them branded and started creating excellent social media designs/content that would gain their customer’s trust.
Our goal was to take their business online by setting up a professional online presence for their company to gain trust of their potential clients, increase their brand awareness and bring in leads (candidates interested in using their educational consultancy services) that translates into paying customers.
What makes our strategy successful?
Knowing that it’s easier selling to people who already know about your business than those who do not. We used video marketing campaigns to create and increase brand awareness likewise creating custom audiences which we retargeted with middle of funnel ads that spurs conversation and conversion.
Results
Although they had a very small monthly marketing budget; we were still able to generate these results for them in 2 months.
- Impression = 66,737
- Reach =42,597
- Followers gained = 100+
- Video views = 34,593
- People Engaged = 11,056
- Leads generated = 387
- ROI = 3x
- Link Click = 1924
Conclusion,
My partnership with Excellential Academy has yielded remarkable results within a short period. By leveraging social media advertising, management, content creation, and sales funnel development, I successfully established their online presence and attracted paying clients/students.
Despite initial challenges, I achieved impressive metrics, including significant impressions, reach, follower growth, video views, engagement, leads generated, and a notable return on investment.
Moving forward, i was glad i was able to support Excellential Academy’s growth and hope to helped them achieve even greater success in the future.