Background Story
My Digital Handle is a full-service marketing and business development agency, located in Ibadan, Oyo State, Nigeria. It all got started when the agency was looking to execute a profitable digital marketing/social media marketing strategies and campaigns to drive brand awareness, customer engagement, qualified leads, sales and revenue growth.
They provide a range of B2B services, including various marketing and business development solutions. They reached out to me when they needed a skilled digital marketing professional to help them enhance their online presence and generate leads for their array of B2B services.
They searched for a digital marketing expert and found me, and i was ready and eager to help them achieve their desired results – increased brand awareness and lead generation for their business services.
Services Used:
Below are the services employed by My Digital Handle, that brought the results I delivered for them;
- Marketing Consultation Services
- Search Engine Optimization (SEO)
- Content Creation and Marketing
- Social Media Advertising Services:
- Strategy development
- Campaigns Setup
- Campaign management and optimization
- Performance reporting
While My Digital Handle has a strong background in digital marketing and business development, I aimed to ensure that potential clients recognized them as a trusted provider of B2B marketing, consultancy and business development services and were motivated to engage with their offerings.
The goal was to increase their brand awareness and then bring them more leads (businesses/business owners) than they could convert into customers, thus driving revenue growth
As the Digital Marketing Manager for My Digital Handle, I was tasked with spearheading digital marketing campaigns to enhance their online presence and generate leads for their various B2B services.
My Digital Handle, an agency based in Ibadan, Nigeria, aimed to increase brand awareness and drive lead generation for their comprehensive marketing and business development solutions.
My primary objective was to execute a successful digital marketing campaign that would position My Digital Handle as a trusted provider of B2B services and generate leads.
It was crucial to engage the target audience effectively and encourage them to consider the agency’s offerings.
To achieve our goals, I took the following actions:
- Conducted comprehensive marketing consultation services to gain insights into the target audience and define the campaign objectives.
- Implemented digital marketing services, particularly focusing on [platform, e.g., LinkedIn], to reach potential business clients efficiently.
- Developed a compelling content marketing strategy showcasing the agency’s expertise and client success stories to build brand awareness and engagement.
- Utilized interest-based targeting to identify and reach businesses likely to be interested in digital marketing and business development solutions.
- Leveraged retargeting strategies to engage warm audiences who had previously interacted with the agency or viewed the content.
- Integrated a dedicated customer support/sales assistant to streamline communication and facilitate the conversion of leads into clients.
After the implenting our strategy, the results were remarkable:
Impressions = 452,203
Reach: 310,145 potential customers
Leads Generated: 5423
Amount Spent = N500,000
Revenue Generated = N6,301,026
- ROAS: 12.60
- ROI (return on investment): 1160.21%
What Made My Strategy Successful?
I created a content marketing strategy to generate massive brand awareness and build warm audiences (using case studies and client testimonials). This created very warm audiences ready for retargeting.
I retargeted these warm audiences with conversion campaigns and a dedicated customer support/sales assistant who closed leads into clients.
By retargeting people who were already aware of the agency through the content marketing campaigns, it was easier to guide them to engage with My Digital Handle, making the campaign highly profitable
Results in 37 Days
After the implenting our strategy, the results were remarkable:
Impressions = 452,203
Reach: 310,145 potential customers
Leads Generated: 5423
Amount Spent = N500,000
Revenue Generated = N6,301,026
- ROAS: 12.60
- ROI (return on investment): 1160.21%
Conclusion
Using interest-based targeting and content marketing, I generated massive brand awareness, engagements, brought in thousands of leads and conversions, resulting in My Digital Handle achieving their desired marketing goals from their marketing expenses.
This was accomplished by targeting businesses/entrepreneurs interested in enhancing their marketing and development strategies.