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Service-Business Marketing – Motorgenius Ltd (Automobile Services Company)

    motorgenius car repair ltd - client of my digital handle - digital marketing agency in ibadan

    Background Story

    Motorgenius Car Repair Ltd, popularly known as Motorgee, is a new generation automobile repair company with branches in Lagos, Ibadan, and Akwa Ibom, Nigeria, and its head office located in Ibadan. Motorgee uses modern and advanced automobile and mechatronics knowledge and technology to manage and repair new generation vehicles. They reached out to me when they needed to understand how digital marketing could grow their business, enhance their visibility, attract customers, and increase revenue.

    I introduced Motorgee to the potential of digital marketing, highlighting how it could transform their business operations and customer acquisition strategies.

     

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    Services Used:

    Below are the services employed by Motorgenius Car Repair Ltd that brought the results I delivered for them:

    • Branding Services
    • Digital Strategy Development and Execution
    • Website Design and Management Services
    • SEO Services:
      • Keyword research
      • On-page optimization
      • Off-page optimization
      • Local SEO

    Challenges and Objectives

    Although Motorgenius Car Repair Ltd is equipped with advanced automobile and mechatronics technology, they needed to establish a strong online presence to attract and engage potential customers effectively.

    The goal was to increase their online visibility, drive organic traffic to their website, and generate leads that could be converted into customers without the need for paid advertising. 
     
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    What Made My Strategy Successful?

    I created a comprehensive digital marketing strategy focused on SEO to generate massive online visibility and attract organic traffic. By optimizing the website for relevant keywords and building a strong online presence, we ensured that potential customers found Motorgee when searching for automobile repair services in Ibadan.

    The absence of ad spend while achieving top Google rankings was a testament to the effectiveness of the SEO strategy.

    Results 

    After implementing our strategy, the results were outstanding:

    • Google Rankings: Top positions on the first page for key search terms
    • Organic Traffic: Significant increase in website visitors
    • Customer Inquiries: Substantial rise in customer inquiries and bookings through the website
    • Revenue Growth: Increased revenue from new customers acquired through organic search
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    Conclusion

    Using a robust SEO strategy and professional website development, I successfully increased Motorgenius Car Repair Ltd’s online visibility and customer base. This was accomplished by targeting high-traffic keywords and optimizing their website to rank on the first page of Google, resulting in significant revenue growth without the need for paid advertising.

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