In my role as a Product Marketing/Digital Marketing Manager for StoreJars, a Business Management Mobile Application (available on Android and iOS platforms) for business owners (SMEs), I was responsible for overseeing various digital marketing/ social media marketing projects aimed at enhancing brand awareness, improving social media management, advertising, content creation, marketing, and app installs.
In summary, my role as the Product Marketing/Digital Marketing Manager for StoreJars involved implementing effective social media strategies, managing social media accounts, utilizing paid advertising, creating engaging content, and driving brand awareness and app installs.
These efforts successfully contributed to the growth and success of StoreJars, ultimately helping small businesses and entrepreneurs manage their businesses online and achieve revenue growth.
One of the key tasks I undertook was to develop and implement a comprehensive social media strategy for StoreJars.
This involved creating engaging and relevant content, managing social media accounts, executing targeted social media advertising campaigns, and generating leads to drive revenue growth for the business
My main tasks included overseeing social media management, social media advertising, content creation, and marketing initiatives.
I had to develop a cohesive social media strategy that aligned with the brand’s objectives, target audience, and industry trends.
Additionally, I had to ensure consistent and engaging content creation across various platforms while utilizing paid advertising to maximize reach and drive conversions (e.g more engagements, app installs, etc)
To achieve these goals, I implemented several key actions.
Firstly, I conducted extensive market research and competitor analysis to identify target audiences and understand their needs, key trends, and effective marketing strategies. I collaborated with the development team to understand the product’s unique selling points and incorporated them into our social media messaging.
Secondly, I developed a content calendar to ensure consistent and timely delivery of high-quality content across various social media platforms. This included creating informative social media posts, engaging graphics, eye-catching videos, and conducting customer feedback sessions to educate and engage our audience and other multimedia content.
Moreover, I leveraged social media advertising platforms, such as Facebook Ads and Instagram Ads, to create highly targeted campaigns. By analyzing data and insights from previous campaigns, I optimized ad targeting, budget allocation, and ad creatives to maximize return on ad spend and drive app installs.
I also focused on fostering engagement and building a community by actively responding to comments, messages, and user-generated content. I implemented user-friendly hashtags and encouraged user participation through contests, giveaways, and user testimonials.
I utilized advanced social media analytics tools to track the performance of our organic and paid social media marketing activities and campaigns and made data-driven decisions to optimize our content, targeting, and advertising efforts.
Additionally, I leveraged lead generation techniques such as contests, gated content, and sponsored ads etc to capture and nurture leads, ultimately driving conversion (app installs) and StoreJars’ business goals.
Through my efforts, StoreJars experienced significant benefits.
Brand awareness increased, evident through a steady growth in followers, reach, and impressions across social media platforms.
User engagement improved, with higher likes, comments, shares, and overall interaction with the content.
These positive outcomes translated into increased app installs, as users became more aware of StoreJars’ value proposition and the benefits it offered to small businesses and entrepreneurs.
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